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Research papers

SkyView

Two major issues facing television audience research are the requirement to measure fragmented audiences accurately and the demand for measures of return on investment. This paper outlines a new development using set top box data. With the help of...

Catalogue: ESOMAR Panel Research Conference 2005
Author: Julian Dobinson
April 17, 2005
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Citation

Dobinson, J. (2005a, April 17). SkyView. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/skyview


Research papers

Some ratings are more equal than others

It is commonly accepted that not all rating points are equal in their value to advertisers. Agencies and advertisers put increasing pressure on broadcasters to deliver particular criteria: programmes dayparts centre breaks position in break etc....

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Author: Julian Dobinson
August 1, 1999
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Citation

Dobinson, J. (1999a, August 01). Some ratings are more equal than others. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/some-ratings-are-more-equal-than-others